After 11 years, The Development Factory has a new name

After 11 years, The Development Factory has a new name

Where it all began The Development Factory formed in Toronto, Canada in 2010, in response to a clear market need: reliable digital production services for marketers and advertisers. At that time very few brands and agencies staffed their own software engineers and...
Why You Should Care About Building APIs

Why You Should Care About Building APIs

Today’s consumer is over-saturated with mobile and web applications. Even a single brand may have several apps in market, each competing for the consumer’s attention and fragmenting the brand experience. Having a successful digital strategy requires a long-term...
Which marketing book is best?

Which marketing book is best?

The Next Great Marketing Bible Ironically, Simon Sinek’s book is not positioned as a marketing book, even though Simon is a savvy marketer. In 1981, Jack Trout and Al Ries immortalized the concept of “positioning,” a term which Trout had first introduced into the...
A Guide to Hiring Developers for Non-Technical Leaders

A Guide to Hiring Developers for Non-Technical Leaders

Do you have a great idea for an app? Are you the founder of a tech startup? Are you a product manager operating in the pressure cooker between business, design and technology? If you answered yes to any of the above then finding a great developer is already on your...
Is “API First” the new “Mobile First?”

Is “API First” the new “Mobile First?”

Tech Crunch contributor Chet Kapoor recently proclaimed “the future of coding is here and it threatens to wipe out everything in its path.” If you missed the article, you can read it here. It’s filled with the usual influencer lingo (“disruption”) and scare tactics...